About Mads Budde

CTO & VP-Level Leadership Across Medical, Defense, Consumer, Energy, and Industrial Sectors

Mads Budde

Background

CTO and VP roles across six industries over 25+ years: medical imaging (Philips), defense systems (Terma), professional audio/video (HARMAN), consumer appliances (Unilever), hydrogen energy (Nel), and warehouse automation (Swisslog, most recently as CTO).

The same fundamental challenges repeat across industries—scaling distributed teams, making architectural decisions under uncertainty, aligning technical roadmaps with business reality. What changes is context and constraints. Cross-industry experience enables faster pattern recognition.

Experience also includes co-ownership of businesses outside technology (including a psychology practice). The best technology decisions require understanding business fundamentals, not just technical elegance.

Areas of Focus

Industries & Sectors

  • • Intralogistics & Warehouse Automation (Swisslog)
  • • Hydrogen Energy & Fueling Infrastructure (Nel)
  • • Consumer Appliances & Global R&D (Unilever)
  • • Professional Audio/Video & Lighting (HARMAN)
  • • Defense & Aerospace Systems (Terma)
  • • Medical Imaging & Diagnostic Devices (Philips)
  • • Service Industries (Psychology Practice)

Leadership Capabilities

  • • CTO & VP-Level Technology Leadership
  • • Global R&D Strategy & Execution
  • • Product Portfolio & Platform Strategy
  • • Scaling Distributed Engineering Teams (250+ engineers)
  • • Cross-Industry Pattern Recognition
  • • Technology-Business Translation

Typical Clients

CTOs, VPs of Engineering, product executives, founders, and CEOs—from startups building their first technical teams to established enterprises navigating major transitions.

Business leaders without deep technical backgrounds often benefit most from having technology decisions translated into business language. Engagements range from focused advisory sprints to ongoing strategic partnership.